They set sales records in the middle of the crisis
The corona crisis does not only mean layoffs and unemployment. In the midst of the pandemic, MYoroface, part of Sahlgrenska Science Park’s community, has set its sales record several times and is now recruiting.
MYoroface was founded in 2012 but the prototype for today’s IQoro was developed long before that, 20 years ago, by Linn Hägg’s mother, Mary Hägg.
– She worked as a dentist in a hospital and met many patients with swallowing difficulties, caused by stroke. The treatments available at that time were quite complicated, with insufficient results, and Mary was frustrated that they could do so little to help these patients, says Linn Hägg.
Mary Hägg had also studied neurology and pondered if the month could be used as a “reboot” button to restore the body’s own functionality, after a stroke for instance. She developed IQoro to test her hypotheses. When the first patient tried it with great result, Mary Hägg decided to continue her research and enrolled at Uppsala University to begin a PhD, at the age of 50.Her research made it possible to bring the product to the market by the company MYoroface. The company is run by her daughters and co-founders Linn Hägg and Ylvali Gerling, both with a background in finance and marketing. MYoroface is well established on the Swedish and UK market and next focus is to continue the international expansion. Linn Hägg also hope IQoro can help people regain their quality of life after the corona crisis.
– The next challenge for health care is the rehabilitation of covid-19 patients after intensive care. Many suffer from weakened muscles, including swallowing difficulties. We hope that IQoro can play a part in this rehabilitation to ease the pressure on health care and get people healthy again, back to work and their ordinary lives, says Linn Hägg.
His main interest is to design solutions to needs in complex environments with a human-centered perspective, primarily as an imple...
MYoroface, company within Sahlgrenska Science Park community, has been granted the right to provide its product IQoro on prescription in the UK as of 1 May 2022.
Three startups in the community have recruited new employees after Sahlgrenska Science Park facilitated connections with Jobbsprånget.
Nominate your candidate for the 5th Arvid Carlsson Award by Sahlgrenska Science Park. The winner will be recognized at the virtual life science event Park Annual on 7 October 2021.
The coronavirus pandemic has affected us all in different ways. Sahlgrenska Science Park is working alongside our partners to support bus...