HealthTech Accelerator Company
Almost one million in Sweden suffer from some form of addiction, but less than 10% today ask for treatment, medical care or other help of some kind.
It's not because people do not want help.
Research shows that the stigma of addiction largely prevents people from getting the treatment they need. Many people simply believe that it is too big a step to ask for help and then unfortunately risk increasing their dependence, isolating themselves more or dying.
We at Cairy are working to lower the threshold for getting help to stop drinking. Our hope is that people will not have to lose everything to deal with their problems.
We want to completely break the stigma around addiction problems and instead create a pride and an attractive alternative for the lifestyle change that is sometimes required.